Case Study: DC Design Tours

Clockwise from top: Rock Creek Park History Hike in September 2023, led by founder Carolyn Muraskin; America’s Main Street: Pennsylvania Avenue Tour in June 2023, led by tour guide Sam Bowersox; Iconic Capitol Hill Tour in October 2023, led by tour guide Sam Bowersox. All photos by Sara Johnson for DC Design Tours.

DC Design Tours is a Washington, DC-based tour company focused on sharing architectural history in the District. I worked with the company’s founder, Carolyn Muraskin, to grow the brand’s audience across social and email channels through on-the-ground content creation. We also refined the brand’s content strategy to focus on the rich history within the company’s tour routes, so each piece of content tied directly back to one of the company’s tours.

In the fall of 2023, we partnered with local photographer April Greer to create a professional marketing asset library that could be leveraged for months—even years—after the shoot.

Services Provided

  • Planning and creating content for Instagram and Facebook

  • Scheduling and reporting on performance metrics with Sprout Social

  • Capturing original videos and photos for social media and email

  • Developing, writing, and scheduling email newsletters with Mailchimp

  • Art directing asset library photo shoot in Fall 2023

Client
DC Design Tours dcdesigntours.com

Location
Washington, DC

Years
2023–2024

  • "I've had the pleasure of working with Sara for almost two years (and counting) in managing the marketing and social media for my architectural tour business in Washington DC. Sara is diligent, responsible, professional, and very well organized. She provides invaluable support in developing our marketing strategies, writing engaging content, and tracking our growth and progress."

    Carolyn Muraskin, Owner, DC Design Tours