Content Marketing for Brands
I help companies market their products and services through true narratives told on owned media channels.
After seven years working full-time in journalism, I expanded into content marketing, applying those same research, reporting, and writing skills to create factually accurate stories for brands. Today I partner with clients on hands-on content work, from blog planning to social media creation and publishing.
My approach to content marketing is anchored in a belief that true stories about businesses, told well, are compelling enough without the superlatives often used to sell stuff. Let’s say your company is selling made-to-order mugs for tea. Let’s talk about the clay. Let’s talk about the kiln. Let’s talk about the glaze. Let’s talk about the many kinds of tea! Let’s also talk about how you, the owner, still hold down a day job and dedicate your weekends to the studio.
Content Marketing Services
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Content/Brand Strategy
Auditing existing content
Creating content pillars
Developing tone-of-voice guidelines
Creating a house style guide for grammar and commonly used terms
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Articles/Blog Posts/Case Studies
Pitching and writing long-form pieces
Editing provided articles for tone, clarity, length, and adherence to brand guidelines
Interviewing employees, customers, and other brand partners
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Branded Publications
Managing content calendar
Assigning/editing/publishing articles for blogs, magazines, annual/impact reports, and custom projects
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Organic Social Media
Developing and planning monthly content calendars across Facebook, Instagram, and LinkedIn
Creating content—writing copy, shooting photos and video, light photo/video editing
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Email Marketing
Developing email newsletter cadence and content
Template creation
Writing and editing
Testing, scheduling, and publishing
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Marketing Reporting
Analyzing metrics on digital platforms on monthly, quarterly, and annual basis
Companies I've Worked With
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Educational Social Media
I help clients create educational content for organic social media, using the same research techniques and commitment to accuracy I use in my editorial and brand journalism work.
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Brand Editorial
Brand journalism or brand editorial means content produced using journalism skills—like interviewing and fact-checking—but the end client is a company, not a media outlet.
Client Testimonials
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Bill Schwegler, President, Cultivar Foundation
"We engaged with Sara at the start of our environmental habitat restoration non-profit company. Sara established a solid foundation for our brand identity and future social media and email marketing campaigns. Sara designed our logo and the logo for a coalition group with which we are partnered. She set up our email marketing and social media platforms, doing it all and making it look effortless.
Direct engagement with the public at environmental events like Earth Day is critical to our success. With great effect, Sara has also created a series of banners, flyers, and stickers to support activities for kids, our special guests, and speakers at our booth that we use for community outreach and education about our various habitat restoration projects.
And always, Sara is a pleasure to work with. Sara brings experience, great clarity, and thoughtful insights to all the projects she has completed for us. Sara delivers."
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Carolyn Muraskin, Owner, DC Design Tours
"I've had the pleasure of working with Sara for almost two years (and counting) in managing the marketing and social media for my architectural tour business in Washington DC. Sara is diligent, responsible, professional, and very well organized. She provides invaluable support in developing our marketing strategies, writing engaging content, and tracking our growth and progress."
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Rebecca Resnik, Founder, Rebecca Resnik and Associates
“My business engaged Sara to expand our visibility, having never done much with social media before. Sara proved both knowledgeable and creative. I greatly appreciated how she used data to optimize our outreach campaigns. I also appreciated how she strategically created marketing materials that matched our values, our brand, and even our aesthetic. I would highly recommend her to other business owners!”