Brand Content Strategy Refresh

A content strategy establishes how a brand talks, who it is talking to, and what it talks about. Are you a funny brand? A serious brand? A brand that obsesses over pop culture or a brand that is self-deprecating about not quite getting the latest viral trend?

Investing the time to think about who you are saves you so much time down the road.

I include content strategy work as part of my initial engagement with new retainer clients, but I’m also opening this up as an à la carte service. Here’s what you’ll get:

• A download session, when you share everything you can about your company’s past, present, and future—and any pain points that are holding you back from that future. (1 hour-long virtual meeting)

• A strategy session, when I present my recommendations for your brand based on our conversation and a thorough review of your existing marketing and website content, the content of competitors identified in the download session, and industry best practices. (1 hour-long virtual meeting)

• A custom content strategy deck, delivered as a PDF after our strategy session, that is yours to keep and use.

Ideally, we schedule our strategy session two weeks after our initial download session—so if you purchased today, you could have a brand-new approach to content in less than a month.