Social Media Content Designed to Educate
Let’s teach your audience about your brand with smart, scroll-stopping content.
I help clients create educational content for organic social media, using the same research techniques and commitment to accuracy I use in my editorial and brand journalism work.
Let’s interview your newest intern about a typical day-in-the-life at the office to encourage new applicants to the program. Let’s create an Instagram carousel showing top tips from employees on the upcoming big industry event. Or maybe we take a deep-dive into the creation of one of your products. (Factory visit, anyone?)
Waiting for the Metrorail in Washington, D.C., with a GoPro on my head, tracking parts of a deconstructed installation as they traveled across the city. See the end result on Architect’s website.
Social Media Services
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Social Media Content Strategy
Auditing existing content
Creating content pillars
Developing tone-of-voice guidelines specifically for social media, within the company’s overall style guidelines
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Organic Social Media Content Creation
Developing and planning monthly content calendars across Facebook, Instagram, and LinkedIn
Researching and writing copy
Shooting social-first photos and videos
Publishing/scheduling content across platforms
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Social Media Reporting
Analyzing metrics on digital platforms on monthly, quarterly, and annual basis
Case Study: DC Design Tours
DC Design Tours is a Washington, DC-based tour company focused on sharing architectural history in the District. I worked with the company’s founder to grow the brand’s audience across social and email channels through on-the-ground content creation.
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Social Media and Email Marketing Packages
I partner with businesses to develop custom social media and email marketing service packages, which could start as small as a single email send per month.