Social Media Content Designed to Educate

Let’s teach your audience about your brand with smart, scroll-stopping content.

I help clients create educational content for organic social media, using the same research techniques and commitment to accuracy I use in my editorial and brand journalism work.

Let’s interview your newest intern about a typical day-in-the-life at the office to encourage new applicants to the program. Let’s create an Instagram carousel showing top tips from employees on the upcoming big industry event. Or maybe we take a deep-dive into the creation of one of your products. (Factory visit, anyone?)

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Sara at Judiciary Square Metrorail station in Washington, D.C.

Waiting for the Metrorail in Washington, D.C., with a GoPro on my head, tracking parts of a deconstructed installation as they traveled across the city. See the end result on Architect’s website.

Social Media Services

  • Social Media Content Strategy

    Auditing existing content

    Creating content pillars

    Developing tone-of-voice guidelines specifically for social media, within the company’s overall style guidelines

  • Organic Social Media Content Creation

    Developing and planning monthly content calendars across Facebook, Instagram, and LinkedIn

    Researching and writing copy

    Shooting social-first photos and videos

    Publishing/scheduling content across platforms

  • Social Media Reporting

    Analyzing metrics on digital platforms on monthly, quarterly, and annual basis